Using triangulation to assess and identify successful services brands
| Year of publication: |
2005
|
|---|---|
| Authors: | de Chernatony, Leslie ; Drury, Susan ; Segal-Horn, Susan |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 25.2005, 1, p. 5-22
|