Using Twitter data for cruise tourism marketing and research
Seunghyun "Brian" Park, Chihyung "Michael" Ok, Bongsug "Kevin" Chae
| Year of publication: |
May-September 2016
|
|---|---|
| Authors: | Park, Seunghyun ; Ok, Chihyung ; Chae, Bongsug |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 4/6, p. 885-898
|
| Subject: | Cruise travel | Twitter | social media | big data analytics | tourism marketing | Social Web | Social web | Kreuzfahrt | Cruise | Tourismusmarketing | Tourism marketing | Big Data | Big data | Online-Marketing | Internet marketing | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2015.1071688 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011517490