Using type font characteristics to communicate brand personality of new brands
Bianca Grohmann; Joan L. Giese; Ian D. Parkman
| Year of publication: |
2013
|
|---|---|
| Authors: | Grohmann, Bianca ; Giese, Joan L. ; Parkman, Ian D. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 5, p. 389-403
|
| Subject: | Markenführung | Brand management | Produktgestaltung | Product design | Nordamerika | North America |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009741800