Using UTAUT 2 model to predict mobile app based shopping : evidences from India
Preeti Tak, Savita Panwar
| Year of publication: |
2017
|
|---|---|
| Authors: | Tak, Preeti ; Panwar, Savita |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 9.2017, 3, p. 248-264
|
| Subject: | Hedonic | Intentions | Habit | Deal proneness | Shopping apps | Use behaviour | Indien | India | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIBR-11-2016-0132 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011761772