Using value co-creation behavior as a mediator to explore the influence of virtual tourism community characteristics on destination brand equity
Lishan Xie, Xinhua Guan, Shih-Shuo Yeh, Tzung-Cheng Huan
| Year of publication: |
2025
|
|---|---|
| Authors: | Xie, Lishan ; Guan, Xinhua ; Yeh, Shih-Shuo ; Huan, Tzung-cheng |
| Subject: | Brand awareness | Brand image | Destination brand equity | Value co-creation behavior | Virtual tourism community | Markenimage | Kundenintegration | Customer integration | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Social Web | Social web | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-024-00365-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015192498