Using value equations to analyse exchanges

The concept of exchange is considered and the insights that this provides are combined with Day’s concept of customer value equations to propose that there is also a need to evaluate the supplier’s value equation. Examples of how both customer and supplier value equations might be used by a supplier to further its understanding of the relationships which it has with customers are discussed.

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Year of publication:	2003
Authors:	Blois, Keith
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 21.2003, 1, p. 16-22
Publisher:	MCB UP Ltd
Subject:	Value analysis \| Customers \| Suppliers \| Buyer‐seller relationships

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/02634500310458117 [DOI]
Source:	Other ZBW resources

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