Using values to segment virtual consumers on social networking sites
Aziz Madi (Department of Managerial Sciences, German Jordanian University, Amman, Jordan)
| Year of publication: |
2016
|
|---|---|
| Authors: | Madi, Aziz |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 5, p. 623-645
|
| Subject: | Marketing | Internet marketing | Marketing segmentation | Marketing channels | Consumer marketing | Marktsegmentierung | Market segmentation | Social Web | Social web | Online-Marketing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-11-2015-0223 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011534900