Using visual design to improve customer perceptions of online assortments
Barbara E. Kahn
| Year of publication: |
2020
|
|---|---|
| Authors: | Kahn, Barbara E. |
| Published in: |
The Routledge companion to consumer behavior. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-65617-1. - 2020, p. 304-327
|
| Subject: | Visual design | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012316173