Using work design to motivate customer-oriented behaviors
Year of publication: |
May 2016
|
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Authors: | Rayburn, Steven W. ; Gilliam, David A. |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 36.2016, 7/8, p. 339-355
|
Subject: | Customer-oriented behavior | front-line employee | self-determination theory | work design | Leistungsanreiz | Performance incentive | Arbeitsgestaltung | Job design | Verkaufspersonal | Salespeople | Motivation | USA | United States | Beziehungsmarketing | Relationship marketing | Arbeitsverhalten | Work behaviour |
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