Utilitarian dimensions and behavioural inconsistencies of young fanatic mobile phone users : a study on Indian perspectives
Year of publication: |
2017
|
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Authors: | Joy, Gemini V. ; Silvian, S. Paul ; Alahmari, Khalid ; Anbuudayasankar S. P. |
Published in: |
International journal of enterprise network management. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1748-1252, ZDB-ID 2212020-8. - Vol. 8.2017, 1, p. 78-95
|
Subject: | mobile addiction | fanatism | hedonic and utilitarian aspects | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Utilitarismus | Utilitarianism | Indien | India | Mobilkommunikation | Mobile communications | Sucht | Addiction |
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