Utilizing consumer psychology in business strategy

by Tevfik Dalgic and Sevtap Unal.

"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"--

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Year of publication:	2018
Authors:	Dalgic, Tevfik ; Unal, Sevtap
Publisher:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global
Subject:	Konsumentenverhalten \| Consumer behaviour \| Strategisches Management \| Strategic management \| Theorie \| Theory

Extent:	1 Online-Ressource(16 PDFs (xii, 325 pages))
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-5225-3449-5 ; 978-1-5225-3448-8
Other identifiers:	10.4018/978-1-5225-3448-8 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012393368