Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Michelle Lynn Roehm (Board of Visitors Professor of Marketing, Vice Dean of Faculty School of Business Wake Forest University,), Harper Andrew Roehm (Marketing, Entrepreneurship, Hospitality & Tourism The Bryan School of Business & Economics, University of North Carolina at Greensboro)
Year of publication: |
June 2016
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Authors: | Roehm, Michelle Lynn ; Roehm, Harper Andrew |
Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 6.2016, 1, p. 33-45
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Subject: | Mobile media | Advertising | Attitudes | Self-perception | Online-Marketing | Internet marketing | Werbung | Social Web | Social web | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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