Utilizing social media in a supply chain B2B setting : a knowledge perspective

Raj Agnihotri, Ashish Kalra, Haozhe Chen, Patricia J. Daugherty

Year of publication:	2022
Authors:	Agnihotri, Raj ; Kalra, Ashish ; Chen, Haozhe ; Daugherty, Patricia J.
Subject:	account manager knowledge \| customer demandingness \| customer loyalty \| social media use \| supply chain digitalization \| Social Web \| Social web \| Lieferkette \| Supply chain \| Beziehungsmarketing \| Relationship marketing \| Lieferantenmanagement \| Supplier relationship management \| Wissensmanagement \| Knowledge management \| B-to-B-Marketing \| Business-to-business marketing \| Electronic Commerce \| E-commerce

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1111/jbl.12289 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013347428