Utilizing the access value of customers
Puqing Lai
| Year of publication: |
2014
|
|---|---|
| Authors: | Lai, Puqing |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 1, p. 61-71
|
| Subject: | Customer value | Customer access | Customer data effect | Network externality | Envelopment attack | Embeddability | Business model | Kundenwert | Beziehungsmarketing | Relationship marketing | Geschäftsmodell | Netzwerkökonomik | Network economics | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010243467