Validating Conjoint and Hedonic Preference Measures: Evidence From Valuing Reductions in Risk
| Year of publication: |
1997
|
|---|---|
| Authors: | Gegax, Douglas ; Stanley, Linda R. |
| Published in: |
Quarterly journal of business and economics : QJBE. - Lincoln, Neb : College of Business Administration, ISSN 0747-5535, ZDB-ID 859563x. - Vol. 36.1997, 2, p. 31-54
|