Validating cross-modal measures for comparative research : message veracity, novelty, and memorability
Jakob D. Jensen, Melinda M. Krakow, Katheryn R. Christy, Chelsea L. Ratcliff, Manusheela Pokharel, Helen Lillie
| Year of publication: |
2023
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|---|---|
| Authors: | Jensen, Jakob D. ; Krakow, Melinda M. ; Christy, Katheryn R. ; Ratcliff, Chelsea L. ; Pokharel, Manusheela ; Lillie, Helen |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 12, p. 2686-2710
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| Subject: | argument | comparative | memorability | message effects | mode | narrative | novelty | veracity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21910 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432533