Validating new product creativity in the eastern context of Malaysia
Pelin Bicen; Suzilawati Kamarudin; William H. A. Johnson
| Year of publication: |
2014
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|---|---|
| Authors: | Bicen, Pelin ; Kamarudin, Suzilawati ; Johnson, William H. A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 1, p. 2877-2883
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| Subject: | New product creativity | Competitive advantage | New product performance | Resource-Advantage theory | Construct validity | Newly industrialized economies (NIEs) | Produktentwicklung | New product development | Kreativität | Creativity | Schwellenländer | Emerging economies | Malaysia | Innovation | Wettbewerbsvorteil | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010235290