Validating the effects of brand quality on attitude and purchase intention in service-product alliances
Andrew T. Norman
| Year of publication: |
January-March 2017
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| Authors: | Norman, Andrew T. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 38.2017, 1, p. 23-30
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| Subject: | Attitudes toward services | brand alliances | co-branding | purchase intentions for services | replication | service quality | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Strategische Allianz | Strategic alliance | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2017.1271202 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011671807