Validating the innovation prowess framework for firms in emerging economies facing tight regulatory regimes : the case of Indian pharmaceutical firms
Year of publication: |
2020
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Authors: | Gupta, Samir ; Polonsky, Michael J. ; Ray, Sangeeta |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 4, p. 304-320
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Subject: | Emerging economies | India | innovation prowess | knowledge-intensive firms | patent-driven product innovation | Indien | Schwellenländer | Innovation | Pharmaindustrie | Pharmaceutical industry | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
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