Validating the potential measures of e-brand trust and e-brand loyalty : an examination using SEM
Y. Anjel Raj and J. Hemalatha, K. Mohamed Jasim
| Year of publication: |
2024
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|---|---|
| Authors: | Raj, Y. Anjel ; Hemalatha, J. ; Jasim, K. Mohamed |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 15.2024, 5, p. 600-620
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| Subject: | customer value proposition | e-brand loyalty | e-brand trust | e-tail experience | e-WOM quality | repurchase intention | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kundenwert | Customer value | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2024.140814 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064025