Validation of a conscientious corporate brand framework : a Turkish study
Turker Bas; Arzu Ulgen Aydinlik; Göran Svensson and Tore Mysen
| Year of publication: |
2013
|
|---|---|
| Authors: | Bas, Turker ; Aydinlik, Arzu Ulgen ; Svensson, Göran ; Mysen, Tore ; Erenel, Fahri |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 10.2013, 2, p. 173-184
|
| Subject: | Markenführung | Brand management | Unternehmensethik | Business ethics | Umweltbewusstsein | Environmental consciousness | Klimawandel | Climate change | Lieferantenmanagement | Supplier relationship management | Türkei | Turkey |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009783199