Validation of discriminant analysis in marketing research
Melvin R. Crask and William D. Perreault jr.
| Year of publication: |
1977
|
|---|---|
| Authors: | Crask, Melvin R. ; Perreault jr., William D. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 14.1977, 1, p. 60-68
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| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002037237