Validity and structural reliability of multidimensional scaling
Naresh K. Malhotra
| Year of publication: |
1987
|
|---|---|
| Authors: | Malhotra, Naresh K. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 24.1987, 2, p. 164-173
|
| Subject: | Clusteranalyse | Cluster analysis | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001036289