Valuation of customers in growth companies : a scenario based model
Manfred Krafft ; Markus Rudolf ; Elisabeth Rudolf-Sipötz
| Year of publication: |
2002
|
|---|---|
| Authors: | Krafft, Manfred ; Rudolf, Markus ; Rudolf-Sipötz, Elisabeth |
| Publisher: |
Vallendar : WHU |
| Subject: | Kundenwert | Unternehmenswachstum |
| Extent: | 22 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004769365