Value added reseller or value at risk : the dark side of relationships with VARs
Suraksha Gupta, Juha Väätänen, Suyash Khaneja
| Year of publication: |
May 2016
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| Authors: | Gupta, Suraksha ; Väätänen, Juha ; Khaneja, Suyash |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 55.2016, p. 110-118
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| Subject: | Value added reseller | Relationship | Brand | Performance | Value | Risikomaß | Risk measure | Wertschöpfung | Value added | Betriebliche Wertschöpfung | Value creation | Markenführung | Brand management | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2016.02.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011503624