Value-added retailer in a mixed channel : asymmetric information and contract design
Year of publication: |
2011
|
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Authors: | Mukhopadhyay, Samar K. ; Zhu, Xiaowei ; Yue, Xiaohang |
Published in: |
Supply chain coordination under uncertainty. - Berlin : Springer, ISBN 978-3-642-19258-6. - 2011, p. 165-188
|
Subject: | Channel Conflict | Industrie | Manufacturing industries | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Entscheidung unter Unsicherheit | Decision under uncertainty | Asymmetrische Information | Asymmetric information |
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