Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status
| Year of publication: |
2006
|
|---|---|
| Authors: | Ulaga, Wolfgang ; Eggert, Andreas |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 70.2006, 1, p. 119-136
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