Value brands : cheap or trendy? : an investigation into young consumers and supermarket clothing
Year of publication: |
2010
|
---|---|
Authors: | Ross, Jill ; Harradine, Rod |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 14.2010, 3, p. 350-366
|
Subject: | SB-Warenhaus | Hypermarket | Mode | Fashion | Markenartikel | Brand | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth |
-
Young New Zealand shoppers' brand perceptions and ethnocentricity
Shergill, Gurvinder S., (2010)
-
Dash, Satya Bhushan, (2009)
-
Can Islam and status consumption live together in the house of fashion clothing?
O’Cass, Aron, (2013)
- More ...
-
Harradine, Rod, (2007)
-
Fashion value brands : the relationship between identity and image
Ross, Jill, (2011)
-
Harradine, Rod, (2007)
- More ...