Value chain integration of base of the pyramid consumers : an empirical study of drivers and performance outcomes
Eugenia Rosca, Julia C. Bendul
| Year of publication: |
February 2019
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|---|---|
| Authors: | Rosca, Eugenia ; Arlinghaus, Julia C. |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 28.2019, 1, p. 162-176
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| Subject: | Base of the pyramid | BOP consumer integration | Normative orientation | Cross-sector collaboration | Sustainable performance | Betriebliche Wertschöpfung | Value creation | Corporate Social Responsibility | Corporate social responsibility | Niedrigeinkommen | Low income | Geschäftsmodell | Business model | Armutsbekämpfung | Poverty reduction | Konsumentenverhalten | Consumer behaviour | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2018.05.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980668