Value Chain Management Practices in Marine Fisheries : A Special Reference to Coastal Andhra Pradesh

There is huge demand for the Indian fish products in International Markets. Japan, USA, Europe, Australia etc are major importers of Indian Fish. Among coastal states of India, Andhra Pradesh is occupying a dominating position with has nine coastal districts covering 974 km of coastline from Srikakulam to Nellore and owning rich marine resources, a good number of fishing vessels, freezing plants and peeling sheds. The Value is something for which a customer is paying money. Any company must have to deliver value in order to sustain in this competitive market. Value Chain Analysis is a process of creating a value in each phase right fi-om processing of material, production, marketing, distribution and retailing. Application of Value Chain Analysis in Export Fisheries is an integrated process where several stake holders of the Fisheries sector such as fisherman, agent, retailer, processor, exporter and government work together to plan, coordinate and control fisheries, processing and final products from domestic fisherman to overseas consumers. The primary objective of this study is to find out different Value Chain Management Practices adopted by various fish exporters in coastal Andhra Pradesh. The secondary objectives include reviewing the literature of Value Chain Management, its application in Export fisheries and to offer recommendations for maximizing profits through Value Chain Analysis practices in export fisheries