Value chain strategies and media convergence
Bernd W. Wirtz
| Year of publication: |
2003
|
|---|---|
| Authors: | Wirtz, Bernd W. |
| Published in: |
Handbuch Medien- und Multimediamanagement. - Wiesbaden : Gabler, ISBN 3-409-12352-0. - 2003, p. 703-724
|
| Subject: | Betriebliche Wertschöpfung | Value creation | Mediensektor | Media industries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003443418