Value co-creation among hotels and disabled customers : an exploratory study
Year of publication: |
2014
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Authors: | Navarro, Susana ; Andreu, Luisa ; Cervera, Amparo |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 5, p. 813-818
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Subject: | Value co-creation | Service-dominant logic | Disabled customers | Hospitality industry | Kundenintegration | Customer integration | Service-Dominant Logic | Hotellerie | Hotel industry | Betriebliche Wertschöpfung | Value creation | Behinderte | Disabled persons | Gastgewerbe | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Dienstleistungsqualität | Service quality | Marketingtheorie | Marketing theory |
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