Value co-creation and appropriation of platform-based alliances in cooperative advertising
Lu Zhang, Feng-Wen Chen, Sen-Mao Xia, Dong-Mei Cao, Zhen Ye, Cheng-Ran Shen, Gideon Maas, Yi-Meng Li
| Year of publication: |
2021
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|---|---|
| Authors: | Zhang, Lu ; Chen, Feng-Wen ; Xia, Sen-Mao ; Cao, Dong-Mei ; Ye, Zhen ; Shen, Cheng-Ran ; Maas, Gideon ; Li, Yi-Meng |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 96.2021, p. 213-225
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| Subject: | Cooperative advertising | Coopetition | Platform-based Alliance | Power asymmetry | Value appropriation | Value co-creation | Betriebliche Wertschöpfung | Value creation | Strategische Allianz | Strategic alliance | Unternehmenskooperation | Inter-firm cooperation | Kundenintegration | Customer integration | Koopetition | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.06.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194580