Value co-creation and co-destruction in service ecosystems : the case of the Reach Now app
Thomas Schulz, Sina Zimmermann, Markus Böhm, Heiko Gewald, Helmut Krcmar
| Year of publication: |
2021
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|---|---|
| Authors: | Schulz, Thomas ; Zimmermann, Sina ; Böhm, Markus ; Gewald, Heiko ; Krcmar, Helmut |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 170.2021, p. 1-19
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| Subject: | Mobility as a Service (MaaS) | Reach Now app | Service-dominant logic | Smart mobility | Value co-creation | Value co-destruction | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Dienstleistung | Services | Geschäftsmodell | Business model | Mobile Business | Mobile business | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2021.120926 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012805535