Value co-creation and new product development success : the moderating effect of structural empowerment
Year of publication: |
2023
|
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Authors: | Wu, Dong ; Liu, Tanfei ; Wu, Fei ; Bai, Wenxiao ; Lin, Xinyi |
Subject: | Customer involvement | Manufacturing involvement | New product development success | Structural empowerment | Supplier involvement | Value co-creation | Produktentwicklung | New product development | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Innovation |
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