Value co-creation and new service performance : mediated by value-informed pricing
Seyedeh Khadijeh Taghizadeh and Syed Abidur Rahman and Malliga Marimuthu
| Year of publication: |
2022
|
|---|---|
| Authors: | Taghizadeh, Seyedeh Khadijeh ; Syed Abidur Rahman ; Marimuthu, Malliga |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 4, p. 705-722
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| Subject: | B2B | Customer-firm interaction | New service market performance | Value co-creation | Value-informed pricing | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Preismanagement | Pricing strategy | Dienstleistungsqualität | Service quality | Service-Dominant Logic | Service-dominant logic | Dienstleistungsmarketing | Services marketing | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-10-2020-0469 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165211