Value co-creation behaviour : antecedents and consequences
Year of publication: |
2022
|
---|---|
Authors: | Alqayed, Yousef ; Foroudi, Pantea ; Dennis, Charles ; Foroudi, Mohammad Mahdi ; Kooli, Kaouther |
Published in: |
Building corporate identity, image and reputation in the digital era. - London : Routledge, ISBN 978-0-367-53123-2. - 2022, p. 218-259
|
Subject: | Marketing | Marketingmanagement | Marketing management | Betriebliche Wertschöpfung | Value creation |
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