Value co-creation between firms and customers : the role of big data-based cooperative assets
Kang Xie, Yao Wu, Jinghua Xiao, Qing Hu
| Year of publication: |
December 2016
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| Authors: | Xie, Kang ; Wu, Yao ; Xiao, Jinghua ; Hu, Qing |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 53.2016, 8, p. 1034-1048
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| Subject: | Big data | Cooperative assets | Value co-creation | Service-dominant logic | Kundenintegration | Customer integration | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Big Data | Unternehmenskooperation | Inter-firm cooperation | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2016.06.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011647583