Value co-creation, dynamic capabilities and customer retention in industrial markets
Michael W. Preikschas, Pablo Cabanelas, Klaus Rüdiger and Jesús F. Lampón
| Year of publication: |
2017
|
|---|---|
| Authors: | Preikschas, Michael W. ; Cabanelas, Pablo ; Rüdiger, Klaus ; Lampón, Jesús F. |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 3, p. 409-420
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| Subject: | Value co-creation | Qualitative research | Business strategy | Customer retention | Dynamic capabilities | Industrial marketing | Dynamische Kompetenzen | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Strategisches Management | Strategic management | Kundenwert | Customer value | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-10-2014-0215 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011662274