Value co-creation in e-commerce contexts : does product type matter?
Jose M. Barrutia, Mario R. Paredes and Carmen Echebarria
| Year of publication: |
2016
|
|---|---|
| Authors: | Barrutia, José M. ; Paredes, Mario R. ; Echebarria, Carmen |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 3/4, p. 442-463
|
| Subject: | E-commerce | Service quality | Services marketing | Dienstleistungsqualität | Electronic Commerce | Dienstleistungsmarketing | Online-Handel | Online retailing | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-10-2014-0603 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011574404