Value co-creation in social media networks
Svetla Marinova, Jonas Eduardsen and Marin A. Marinov
| Year of publication: |
2020
|
|---|---|
| Authors: | Marinova, Svetla T. ; Eduardsen, Jonas ; Marinov, Marin A. |
| Published in: |
Value in marketing : retrospective and perspective stance. - New York : Routledge, ISBN 978-0-429-26433-7. - 2020, p. 163-179
|
| Subject: | Social Web | Social web | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012151161