Value co-creation in the B2B context : a conceptual framework and its implications

Buddhi Pathak, Mona Ashok and Yin Leng Tan

Year of publication:	2022
Authors:	Pathak, Buddhi ; Ashok, Mona ; Tan, Yin Leng
Subject:	B2B \| Co-conception for competition \| Competitive advantage‌ \| Customer-Organisation-Technology-Environment (C-O-T-E) framework \| Value co-creation \| Kundenintegration \| Customer integration \| B-to-B-Marketing \| Business-to-business marketing \| Lieferantenmanagement \| Supplier relationship management \| Betriebliche Wertschöpfung \| Value creation \| Kundenwert \| Customer value \| Service-Dominant Logic \| Service-dominant logic \| Wettbewerbsvorteil \| Competitive advantage \| Wettbewerb \| Competition

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1080/02642069.2021.1989414 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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