Value co-creation in the B2B context : a diagnosis of knowledge management based on multiple case studies
Year of publication: |
2022
|
---|---|
Authors: | Bonamigo, Andrei ; Guimarães Frech, Camila ; Lopes, Ana Carolina Custódio |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 7, p. 1449-1462
|
Subject: | B2B | Business-to-business service | Industrial service | Knowledge management | Multiple case study | Value co-creation | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Wissensmanagement | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Unternehmensdienstleistung | Business services | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration |
-
Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko, (2016)
-
The customer as enabler of value (co)-creation in the solution business
Petri, Jan, (2016)
-
Schwetschke, Stephan, (2018)
- More ...
-
Bonamigo, Andrei, (2021)
-
Industry 4.0 in services : challenges and opportunities for value co-creation
Bonamigo, Andrei, (2020)
-
Facilitators and inhibitors of value co-creation in the industrial services environment
Bonamigo, Andrei, (2020)
- More ...