Value co-creation or value co-destruction : co-production and its double-sided effect
Year of publication: |
2022
|
---|---|
Authors: | Wu, Li wei ; Rouyer, Ellen ; Wang, Chung-Yu |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 4, p. 842-864
|
Subject: | Co-production | Co-production enjoyment | Co-production intensity | Customer satisfaction | Job stress | Service effort | Value co-creation | Value co-destruction | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Kundenzufriedenheit | Kundenwert | Customer value | Dienstleistungsmanagement | Service management | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing |
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