Value co-creation process and measurement in 4.0 SMEs : an exploratory research in a B2B marketing innovation context
Year of publication: |
2021
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Authors: | Royo-Vela, Marcelo ; Velasquez Serrano, Mariell |
Published in: |
Administrative Sciences : open access journal. - Basel : MDPI, ISSN 2076-3387, ZDB-ID 2662651-2. - Vol. 11.2021, 1/20, p. 1-13
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Subject: | 4.0 industry | B2B | case study | marketing innovation | value co-creation | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation | KMU | SME | Lieferantenmanagement | Supplier relationship management | Innovation | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/admsci11010020 [DOI] hdl:10419/240112 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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