Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Trang Tran, David G. Taylor and Chao Wen
| Year of publication: |
2023
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|---|---|
| Authors: | Tran, Trang ; Taylor, David ; Wen, Chao |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 4, p. 562-580
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| Subject: | Brand loyalty | Branded apps | Consumer brand engagement | Personalization | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markentreue | Markenartikel | Brand | Kundenintegration | Customer integration | Markenimage | Brand image | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-04-2022-0128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313623