Value co-creation through value-in-use experience : a netnographic approach
Sanjeev Verma
| Year of publication: |
2020
|
|---|---|
| Authors: | Verma, Sanjeev |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 27.2020, 3, p. 156-175
|
| Subject: | Co-cretion | Customer Satisfaction | Netnography | Value-in-use | Value-in-Experience | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012438059