Value co-destruction and negative e-WOM behavior : the mediating role of tourist citizenship
Year of publication: |
2022
|
---|---|
Authors: | Arıca, Resat ; Polat, Inci ; Cobanoglu, Cihan ; Çorbacı, Abdülkadir ; Chen, Po-Ju ; Hsu, Meng-Jun |
Published in: |
Tourism review. - Bingley : Emerald, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 77.2022, 4, p. 1116-1134
|
Subject: | Co-creation | Service-dominant logic | Social media | Tourism | Value co-destruction | Social Web | Social web | Service-Dominant Logic | Kundenintegration | Customer integration | Urlaubsverhalten | Holiday behaviour | Virales Marketing | Viral marketing | Betriebliche Wertschöpfung | Value creation | Tourismus | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
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