Value creation : an internal customers' perspective
Debra Grace and Joseph Lo Iacono (Department of Marketing, Griffith University, Southport, Australia)
| Year of publication: |
2015
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|---|---|
| Authors: | Grace, Debra ; Lo Iacono, Joseph |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 6/7, p. 560-570
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| Subject: | Perceived value | Social exchange | Value co-creation | Internal customers | Satisfaction and motivation | Social structure | Betriebliche Wertschöpfung | Value creation | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration | Kundenwert | Customer value | Soziale Werte | Social values | Austauschtheorie | Social exchange theory | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-09-2014-0311 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418369