Value creation in brand alliances : a network approach.
| Authors: | Coulibaly, Mantiaba ; Sauvée, Loïc |
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| Institutions: | Université Paris-Dauphine |
| Subject: | Alliance | Brand | Governance | Network | Value |
| Extent: | application/pdf |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | 1 pages long |
| Classification: | G34 - Mergers; Acquisitions; Restructuring; Corporate Governance |
| Source: |
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